You can fish it weightless, on a 5/0 offset wide gap hook, or using the same hook with a screw-in worm weight, fish it with a weight. A slow steady retrieve is best, allowing the tail to wiggle and give-off vibrations. An occasional pause in the retrieve would also be a good idea. Cast it into and around cover, and bring it back slow and steady, with the occasional short pause to give it an erratic swimming action. Good fishin' and catch a bunch,
Rob